Sans Normal Egmej 2 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui, branding, editorial, presentations, packaging, modern, clean, friendly, airy, refined, readability, modernity, soft emphasis, neutral utility, clarity, humanist, open apertures, oblique slant, rounded terminals, generous spacing.
This typeface is a gently slanted sans with smooth, round construction and open, readable counters. Strokes stay even and calm, with softly tapered or rounded terminals that keep joins from feeling sharp. The proportions are balanced and moderately tall without looking condensed, and the rhythm is relaxed thanks to generous spacing and consistent curve behavior across uppercase, lowercase, and figures.
It works well for user interfaces and product copy where a slanted voice is needed without sacrificing clarity. The clean curves and open shapes also suit contemporary branding systems, headlines, and short-to-medium editorial passages. It can serve effectively in presentations and packaging where a refined but friendly tone is desired.
The overall tone feels contemporary and approachable, with a polished, understated elegance. Its oblique posture adds motion and emphasis without becoming dramatic, making it feel lively yet controlled.
The design appears intended to provide a modern sans voice with an inherent forward-leaning emphasis, combining geometric smoothness with comfortable readability. It aims to stay neutral enough for broad use while offering a distinct, energetic cadence through its consistent slant and rounded shaping.
Uppercase forms read clean and schematic, while the lowercase shows a more humanist flavor, especially in the curved letters and the simple, rounded punctuation and dots. Numerals appear straightforward and highly legible, matching the same open, even color as the letters.