Sans Normal Egbow 7 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, headlines, captions, posters, modern, clean, airy, friendly, lively, modernize, soften, add motion, improve readability, brand versatility, oblique, rounded, open, smooth, linear.
A slanted, rounded sans with smooth curves and an even, linear stroke that keeps modulation subtle. Proportions feel balanced and contemporary, with open apertures and generously shaped bowls that maintain clarity in text. Terminals are clean and largely unadorned, and the overall rhythm is steady, with softly rounded geometry lending a gentle, approachable texture. Numerals follow the same rounded construction, reading clearly with simple, modern forms.
Works well for UI and product typography where a gentle, contemporary tone is needed, and it can add emphasis in short headlines or subheads through its built-in slant. The clean construction also suits branding systems, packaging, and editorial callouts where an approachable sans voice is preferred.
The tone is modern and casual without feeling informal or playful. Its consistent slant adds motion and a sense of forward momentum, while the rounded shapes keep the voice approachable and calm. Overall it communicates a neat, contemporary personality suited to friendly brand communication.
Likely designed to provide a contemporary sans option with a consistent slanted stance, balancing clarity with an inviting, rounded feel. The emphasis appears to be on smooth geometry and readable, open forms that hold up in both display snippets and longer lines of text.
The slanted forms remain consistent across uppercase, lowercase, and figures, creating a cohesive, unified texture in continuous reading. Letterforms avoid sharp corners, emphasizing smooth joins and rounded counters that help the face feel polished and easygoing.