Sans Normal Lubah 25 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Sharp Grotesk Latin' and 'Sharp Grotesk Paneuropean' by Monotype (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, sports, sporty, energetic, modern, assertive, friendly, impact, momentum, modernity, approachability, display strength, slanted, rounded, punchy, compact, smooth.
A heavy, right-slanted sans with broad proportions and rounded geometry throughout. Strokes are smooth and uniform, with large counters and softened corners that keep the forms open despite the mass. Terminals are clean and blunt, and curves (notably in O/C/G and the bowls) feel close to circular, giving the design a consistent, constructed rhythm. The lowercase shows a single-storey a and g, a straightforward i with a round dot, and generally sturdy, simplified shapes; figures follow the same bold, rounded approach with clear interior spaces.
Best suited to headlines, branding marks, and short promotional copy where a bold, high-impact voice is needed. It also works well for packaging callouts, event posters, and sports or entertainment graphics where the slant and rounded shapes help convey motion and friendliness at display sizes.
The overall tone is energetic and confident, with a sporty, forward-leaning feel. Its rounded construction adds approachability, so it reads as bold and promotional without becoming harsh or industrial.
This design appears intended as a bold display sans that combines a forward-leaning stance with rounded, constructed forms for a contemporary, high-energy look. The simplified lowercase and open counters suggest an emphasis on quick recognition and strong presence in large-scale typography.
In the sample text, the dense color and slant create strong momentum and a clear headline voice. The punctuation and numerals remain visually solid and consistent with the rounded, uniform stroke logic, maintaining a cohesive texture across mixed-case and figure-heavy settings.