Sans Normal Uldoh 12 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: editorial, book text, magazines, branding, packaging, classic, literary, warm, refined, bookish, readability, modern classic, human warmth, editorial tone, soft neutrality, soft curves, open counters, humanist, oldstyle figures, italics-influenced.
This typeface combines clean, largely serifless letterforms with gently flared terminals and softly modulated strokes. Curves are generously rounded and open, with counters that stay clear in both uppercase and lowercase. The lowercase shows a slightly calligraphic, italics-influenced construction—especially in forms like a, e, g, and y—adding a subtle handwritten rhythm without becoming decorative. Numerals appear more oldstyle in feel, with noticeable ascenders/descenders and varied silhouettes that blend naturally with running text.
It suits editorial typography where a friendly, refined texture is needed—magazine articles, essays, and book interiors—while also working for brand systems that want a modern look with a human touch. The distinctive numerals and smooth lowercase make it a good choice for headings and pull quotes as well as longer passages.
Overall, the tone is calm and cultivated, balancing contemporary cleanliness with a quietly traditional, editorial sensibility. The soft terminals and flowing lowercase details give it a personable, literary voice rather than a purely technical one.
The design appears intended to bridge modern simplicity with a more human, text-oriented rhythm, using soft terminals and subtly calligraphic lowercase construction to keep reading comfortable and visually engaging.
Spacing and proportions feel even and readable, with round letters (O, C, G) staying smooth and consistent and straighter letters (H, N, E) remaining straightforward without harsh corners. Italicized words in the sample text show a noticeably more cursive energy, providing contrast for emphasis while keeping the same underlying warmth.