Sans Normal Usmaz 1 is a regular weight, wide, medium contrast, italic, normal x-height font.
Keywords: editorial, branding, ui text, marketing, presentations, modern, clean, neutral, professional, clarity, versatility, emphasis, contemporary tone, efficient reading, oblique, open apertures, humanist, airy, rounded.
This typeface is an oblique sans with gently modulated strokes and a broad, open stance. Letterforms rely on rounded bowls and smooth, elliptical curves, paired with clean, straight stems and diagonals for a crisp rhythm. Counters are generous and apertures stay open, helping the shapes remain clear even with the slant. The overall color is even, with tidy terminals and a consistent, contemporary drawing across capitals, lowercase, and figures.
It works well for editorial layouts, corporate communications, and marketing materials that benefit from a clean oblique emphasis. The open forms and even texture also suit UI labels, dashboards, and presentation typography where quick scanning and consistent rhythm are important. It can handle both short headlines and continuous text, especially when a subtle sense of motion is desired.
The tone is contemporary and composed, with an understated, businesslike polish. Its slanted posture adds momentum and emphasis without becoming overly expressive, keeping the voice clear and neutral. The result feels suitable for modern editorial and brand communications where clarity and pace are both desired.
The design appears intended as a modern, versatile oblique sans that balances neutrality with forward-leaning energy. It aims for clear, open forms and consistent spacing to perform reliably across mixed text and numerals while maintaining a sleek contemporary feel.
Capitals read stable and spacious while the lowercase carries most of the forward motion, creating a lively line texture in running text. Numerals appear streamlined and compatible with the same oblique rhythm, supporting use in text that mixes letters and numbers without visual disruption.