Sans Normal Yibal 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Identidad' by Punchform (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, stickers, playful, handmade, bold, friendly, casual, friendly impact, handcrafted tone, playful display, approachable branding, rounded, blobby, soft corners, chunky, irregular texture.
A heavy, rounded sans with chunky strokes and softly squared corners. The letterforms show subtle irregularities and a slightly wobbly edge quality that suggests a hand-cut or stamped construction rather than a perfectly geometric build. Counters are generally open and simple, with compact apertures and minimal stroke modulation, giving the shapes a sturdy, poster-like presence. Spacing and widths feel intentionally uneven across characters, contributing to an organic rhythm in text while keeping overall forms clear and legible.
This font performs best in display contexts such as posters, headlines, product packaging, and bold identity moments where warmth and personality are desired. It can work for short bursts of text—labels, stickers, social graphics, and signage—where the chunky silhouettes remain readable and the organic texture adds character.
The tone is upbeat and approachable, with a DIY, craft-forward feel. Its soft, inflated shapes and imperfect contours read as friendly and informal, leaning toward playful branding rather than corporate neutrality. The weight and compact counters also add a punchy, attention-grabbing character suited to energetic messaging.
The design appears intended to combine high-impact display weight with a casual, handcrafted sensibility. By pairing simple sans structures with irregular contours and softened geometry, it aims to feel both loud and personable—built to stand out while staying inviting.
The texture-like edge irregularity becomes more noticeable at larger sizes, where the handmade contours read as a stylistic feature. Numerals share the same rounded, sturdy build, maintaining a consistent voice across alphanumerics.