Sans Normal Yibir 7 is a bold, normal width, high contrast, italic, normal x-height font visually similar to 'AG Royal' by Berthold, 'Neue Haas Unica' and 'Neue Haas Unica Paneuropean' by Linotype, 'Applied Sans' by Monotype, and 'Ggx88' by Typodermic (names referenced only for comparison).
Keywords: posters, headlines, branding, album art, packaging, rugged, industrial, energetic, gritty, vintage, distressed texture, handmade feel, poster impact, rugged tone, brushy, chiseled, textured, condensed-leaning, slanted.
A slanted, heavy sans with visibly rough, ink-worn edges and pronounced stroke contrast. Letterforms feel cut or brush-painted rather than mechanically drawn: curves are slightly flattened, counters are irregular, and terminals often end in blunt, torn-looking shapes. The rhythm is lively and uneven in a controlled way, with small variations in stroke thickness and edge texture that create a distressed print effect. Numerals and caps maintain strong silhouettes, while lowercase forms stay compact with sturdy stems and simplified joins.
Best suited to posters, headlines, punchy branding, and packaging where a rough, handcrafted presence is desirable. It also works well for album/cover art and short emphatic phrases, especially when you want a stamped or screen-printed look.
The overall tone is gritty and assertive, evoking screen-printed posters, stamped markings, and well-used signage. Its texture reads as handmade and workmanlike, giving text an energetic, rebellious edge rather than a polished corporate feel.
The design appears intended to combine a straightforward sans structure with a deliberately weathered, hand-rendered finish. Its slant and textured stroke behavior aim to inject speed, toughness, and a tactile print character into otherwise simple letterforms.
At display sizes the distressed perimeter and interior roughness become a defining feature, producing a tactile, ink-on-paper impression. In longer settings the irregular edges and strong slant add motion, but also increase visual noise compared with cleaner sans designs.