Slab Rounded Jemu 2 is a light, wide, low contrast, upright, normal x-height font.
Keywords: children’s books, packaging, editorial, branding, posters, friendly, handmade, casual, retro, approachable, softened slab, human warmth, casual readability, retro charm, rounded, soft serifs, informal, quirky, bookish.
A softly serifed roman with rounded slab-like terminals and low stroke modulation. The letterforms feel slightly irregular in rhythm, with gentle curves, open counters, and subtly varied widths that keep the texture lively. Serifs are short and cushioned rather than sharp, and joins and endings often swell into bulb-like tips, giving the glyphs a warm, tactile quality. Numerals follow the same relaxed construction, with simple shapes and rounded finishing strokes.
Well suited to playful editorial layouts, children’s or family-oriented materials, and packaging where warmth and approachability matter. It can also work for branding and display applications that want a retro-leaning, personable serif voice, while remaining legible for short-to-medium reading passages.
The overall tone is friendly and conversational, leaning toward a cozy, hand-touched charm rather than strict formality. It evokes a lightly vintage, bookish atmosphere—inviting and a bit quirky—while remaining clear and steady in longer text.
The design appears intended to blend slab-serif sturdiness with rounded, softened details to create a readable face that feels casual and human. Its slightly uneven rhythm and cushioned terminals suggest a goal of adding personality and charm without sacrificing clarity.
In text, the font maintains an even color and comfortable spacing, with distinctive, characterful details in curves and terminals that help it feel personable. The mixture of broad shapes and softened edges makes it read less mechanical than a typical slab serif while still keeping a stable baseline and upright stance.