Sans Superellipse Ruriv 8 is a bold, very narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, editorial, branding, packaging, condensed, punchy, vintage, assertive, space-saving, display impact, modernized retro, strong rhythm, tall, compact, high-waisted, crisp, angular.
A tall, tightly set display face with compact letterforms and a strong vertical rhythm. Strokes are generally straight and sturdy, with rounded-rectangle counters and softened corners that keep curves controlled rather than fully circular. Terminals tend to be blunt and squared, while joins and shoulders stay taut, producing crisp interior shapes in letters like B, D, P, and R. The lowercase is narrow and upright with relatively small bowls and tight apertures, and the figures follow the same condensed proportions for consistent color in mixed text.
Works best for headlines, subheads, posters, and packaging where space is tight and strong presence is needed. It can also serve branding and wordmarks that benefit from a tall, condensed silhouette and a consistent, high-impact texture.
The overall tone feels condensed and commanding, with a slightly retro editorial flavor. Its narrow, tall silhouette and crisp construction read as confident and attention-seeking, suited to emphatic messaging rather than quiet neutrality.
The design appears intended to maximize impact in limited horizontal space while maintaining a clean, contemporary construction. Its superelliptical round forms and squared terminals aim for a recognizable, modernized condensed look that stays legible at display sizes.
Round letters such as O and Q appear more superelliptical than geometric, giving the design a distinctive “rounded-rectangle” imprint. The punctuation and numerals maintain the same compact, vertical emphasis, helping lines of text look dense and uniform.