Sans Normal Kider 10 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Moveo Sans' by Green Type, 'Taz' by LucasFonts, 'Fact' by ParaType, 'Core Sans N' and 'Core Sans NR' by S-Core, and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, dynamic, modern, friendly, impact, modernity, motion, clarity, approachability, oblique, rounded, geometric, streamlined, open.
A robust oblique sans with broad proportions and smooth, rounded construction. Strokes are heavy and largely uniform, with gently softened corners and open apertures that keep counters clear even at bold weights. The geometry leans toward circular/elliptical forms in C, O, and G, while diagonals (V, W, Y) and angled terminals reinforce forward motion. Numerals follow the same wide, sturdy rhythm, with simple, highly legible shapes and consistent stroke behavior across the set.
Well-suited to headlines, posters, and bold brand statements where impact and momentum are desired. It also fits sports and lifestyle identities, packaging, and large UI or signage moments that need strong legibility with a contemporary, rounded voice.
The overall tone is energetic and assertive, with a contemporary, sporty feel. Its forward slant and wide stance create a sense of movement and confidence, while the rounded shapes keep it approachable rather than severe.
The design appears intended to deliver high-impact messaging with a modern, motion-forward character, balancing bold presence with clean, rounded geometry for approachable readability.
Spacing appears generously set for a display-oriented texture, producing a solid, even color in all-caps lines. The italic angle is consistent and the forms remain stable and readable in longer sample text, suggesting an emphasis on clarity over stylized calligraphic detail.