Sans Normal Kubiw 3 is a bold, wide, low contrast, italic, tall x-height font visually similar to 'Plasto' by Eko Bimantara, 'Muller Next' by Fontfabric, 'Halcom' by The Northern Block, and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, sporty, friendly, direct, impact, motion, clarity, modernity, oblique, geometric, rounded, clean, open counters.
A heavy, oblique sans with broad proportions and smooth, rounded geometry. Strokes are monolinear with low apparent contrast and consistently softened joins, giving letters a clean, engineered feel. Counters are generally open and circular/elliptical, with sturdy verticals and compact terminals that keep silhouettes solid at display sizes. The lowercase shows a tall x-height and simplified forms, while the numerals are full and stable with rounded bowls and even weight distribution.
Best suited for headlines and short bursts of copy where its weight and slant create strong emphasis. It will work well in branding, packaging, and promotional graphics that benefit from a modern, sporty voice, as well as signage where bold, open forms help quick recognition at a distance.
The overall tone is modern and energetic, projecting confidence and forward motion through its slant and strong mass. Rounded construction keeps it approachable and friendly rather than severe, making it feel sporty and contemporary. It reads as straightforward and functional, with a clear emphasis on impact and momentum.
The design appears intended to deliver a contemporary, high-impact sans that stays legible while adding motion and attitude via an oblique stance. Its rounded, geometric construction suggests a goal of versatility for modern marketing and display typography, balancing assertiveness with approachability.
Spacing appears generous enough to prevent bold strokes from clogging, and the oblique angle is consistent across uppercase, lowercase, and figures. The design favors simple, highly legible shapes over quirky details, with smooth curves and clean counters carrying most of the character.