Distressed Soho 10 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype and 'Foundry Context' by The Foundry (names referenced only for comparison).
Keywords: posters, headlines, packaging, apparel, stickers, rugged, playful, handmade, vintage, gritty, print texture, handmade feel, retro impact, casual display, rough, inked, blunt, chunky, irregular.
A heavy, blocky sans with rounded corners and noticeably uneven outlines that mimic ink spread and worn printing. Strokes are thick and fairly consistent, with softly notched edges, occasional interior speckling, and slightly wobbly curves that keep forms from feeling geometric. Proportions run broad with large counters and compact joins, while widths vary a bit from glyph to glyph, enhancing an improvised, stamped look. Numerals and punctuation share the same softened, distressed texture, keeping the set visually cohesive in display sizes.
Best suited to headlines and short statements where its rough texture can read clearly: posters, event graphics, packaging, merchandise, labels, and social assets. It can also work for subheads or callouts when you want a handmade, worn-print effect, but the built-in texture may reduce clarity at very small sizes or in dense paragraphs.
The overall tone is informal and rugged—like a hand-inked sign, a weathered poster, or a well-used rubber stamp. It reads friendly and approachable, but with enough grit to suggest age, materiality, and a DIY attitude rather than polished modernity.
Likely designed to deliver a bold, attention-grabbing sans with a convincingly imperfect print texture—capturing the feel of analog production (stamp, screen, or rough press) while maintaining sturdy, readable letterforms.
The distress is integrated into both outer contours and counters, so the texture stays visible even in larger text blocks. The roundness of terminals and corners helps prevent the roughness from feeling sharp or aggressive, keeping the voice more quirky than harsh.