Sans Normal Sunih 7 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, branding, posters, modern, refined, crisp, confident, modern refinement, editorial voice, premium branding, display clarity, flared terminals, calligraphic contrast, tapered strokes, open counters, lively rhythm.
This typeface presents a clean, largely sans structure with pronounced stroke modulation and subtly flared, tapered terminals that add a calligraphic edge. Curves are smooth and round, with open counters and a clear, upright stance; straights stay crisp while joins and endings often soften into slight hooks or swell-and-taper forms. Proportions feel balanced and readable, with a steady cap height and a lowercase that maintains clarity in text while retaining distinctive, sculpted details in letters like a, g, t, and y. Numerals follow the same high-contrast logic, mixing sturdy verticals with fine hairline-like curves for a polished, display-friendly texture.
It suits magazine headlines, editorial subheads, and brand identities that want a modern voice with a refined edge. The strong contrast and tapered terminals make it especially effective for display settings such as posters, pull quotes, and packaging, while remaining legible enough for short text blocks at moderate sizes.
The overall tone is contemporary and editorial, combining straightforward, no-nonsense letter skeletons with refined, fashion-leaning contrast. It reads as confident and well-groomed rather than playful, with enough personality in the terminals and modulation to feel designed and distinctive in headlines.
The design appears intended to bridge a clean, contemporary sans feel with calligraphic contrast, delivering a premium look without becoming overtly decorative. Its controlled modulation and flared endings suggest a focus on stylish display typography that still holds together in text-driven layouts.
Spacing appears comfortable in running text, and the alternation of thick vertical stress with finer connecting strokes creates a bright, energetic rhythm on the page. The punctuation and round forms keep the texture open, while the high contrast can make very small sizes feel sharper and more delicate.