Sans Normal Olliz 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Arthura' by Seniors Studio and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, friendly, confident, clean, approachable, impact, clarity, approachability, contemporary tone, brand voice, rounded, soft terminals, generous counters, compact, high legibility.
This typeface is a heavy, clean sans with rounded construction and smooth curves throughout. Strokes are consistently thick with minimal contrast, and many joins and terminals feel softened rather than sharply cut, giving letters a calm, cohesive rhythm. Counters are generous and open (notably in O, D, P, and e), while several forms are compact in width, creating a dense, efficient texture in text. Lowercase shapes are straightforward and sturdy, with a single-storey a and g, and a short, compact f that keeps word shapes tidy.
Best suited for headlines, logos, posters, and packaging where a bold, friendly sans can carry attention at a glance. Its compact proportions and open counters also make it effective for short UI labels, wayfinding, and social graphics where clarity and a strong typographic voice are needed.
The overall tone is contemporary and friendly, pairing a solid, confident presence with soft, approachable rounding. It reads as practical and straightforward rather than technical or ornate, making it feel dependable and easygoing in display settings.
The design appears intended to deliver a modern, highly legible sans with a warm, rounded character and strong visual impact. It balances efficient, compact letterforms with open interior space to keep text readable while maintaining a confident display presence.
Round letters are near-circular with stable vertical stress, and diagonals (V, W, Y) are broad and weighty, reinforcing the font’s strong color. The numerals are similarly robust and compact, matching the letterforms closely for cohesive headlines and UI labels.