Slab Square Afmar 10 is a regular weight, very narrow, low contrast, upright, normal x-height font.
Keywords: editorial, packaging, posters, branding, signage, typewriter, vintage, quirky, bookish, friendly, compact voice, vintage flavor, readable texture, typewriter cue, condensed, slab serif, monoline, bracketed serifs, soft corners.
A condensed slab-serif with a monoline feel and sturdy, squared serifs that read as typewriter-like at text sizes. Strokes stay relatively even, with gently rounded joins and slightly irregular, lively curves that keep the rhythm from feeling purely mechanical. Counters are compact and vertical proportions are tall, giving the face a tight, efficient footprint while remaining readable. Terminals and feet are assertive but not heavy, and the overall spacing feels consistent across caps, lowercase, and figures.
Works well for editorial headlines, pull quotes, and compact settings where you need a condensed voice with personality. It also suits packaging, café menus, event posters, and retro-styled branding, especially when paired with simple sans companions or used as a distinctive display serif.
The tone blends utilitarian typewriter heritage with a lightly playful, handmade edge. It feels vintage and literary rather than corporate, suggesting printed ephemera, old labels, or editorial sidebars where character matters as much as clarity.
The design appears aimed at delivering a condensed, typewriter-adjacent slab serif that stays practical in dense compositions while injecting a touch of charm and vintage texture. It prioritizes consistent texture and clear letterforms, using sturdy serifs and compact proportions to hold up in both short headlines and medium-length text.
In running text the narrow set and firm serifs create strong vertical cadence, while the slightly quirky curves in bowls and shoulders add warmth. The numerals match the same compact, upright stance, maintaining a cohesive texture when mixed with letters.