Sans Superellipse Kuji 7 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Gemsbuck Pro' by Studio Fat Cat and 'Hyperspace Race' and 'Hyperspace Race Capsule' by Swell Type (names referenced only for comparison).
Keywords: headlines, logos, gaming, sports branding, packaging, techy, futuristic, sporty, sturdy, friendly, impact, modernity, geometric consistency, brand voice, legibility, rounded, boxy, modular, compact, smooth.
A heavy, rounded sans with a squarish superellipse skeleton: corners are generously radiused and bowls tend toward rounded rectangles rather than true circles. Strokes are monoline and uniform, producing dense silhouettes and a steady rhythm. Counters are compact and often rectangular, with wide apertures kept tightly controlled; terminals are blunt and softened. The overall texture is broad and blocky, with short joins and a slightly modular feel that keeps letters highly consistent across the set.
Best used for display settings where its bold, rounded-rect character can set a strong voice: headlines, logotypes, esports/gaming titles, product names, and packaging. It can also work for UI labels or signage when set large enough to keep the tight counters clear.
The rounded-rect geometry gives the font a contemporary, tech-forward tone that still reads approachable. Its mass and softened corners suggest durability and confidence, landing in a space that feels both industrial and friendly—well suited to futuristic branding without becoming cold or sharp.
The letterforms appear designed to translate a superellipse, rounded-rectangle motif into a cohesive alphabet that feels modern and robust. The emphasis is on impact, consistency, and a recognizable geometric signature suitable for brand-forward typography.
The design favors closed, compact counters and strong internal shapes, which helps headings feel cohesive at large sizes. At smaller sizes, the dense interior spaces and squared-off curves can make similar forms feel closer in color, so spacing and size choices will matter for clarity.