Sans Normal Vemar 1 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Bronkoh' by Brink, 'Facto' by The Northern Block, and 'Anteb' by Typesketchbook (names referenced only for comparison).
Keywords: branding, packaging, posters, ads, social media, friendly, lively, modern, informal, approachable, warmth, momentum, clarity, modernity, approachability, rounded, soft terminals, humanist, slanted, open counters.
A slanted sans with rounded, softly modulated shapes and an overall smooth, continuous stroke flow. Curves are generous and open, with terminals that read as subtly softened rather than sharply cut, giving letters a buoyant silhouette. Proportions are balanced and readable, with clear apertures and fairly even rhythm across mixed-case text; numerals follow the same rounded, contemporary construction and sit comfortably alongside the letters.
Well suited to branding and packaging where a modern, personable voice is needed, as well as posters, advertising, and social media graphics that benefit from energetic emphasis. It can also work for UI labels or short editorial callouts when a warm, forward-leaning sans is preferred over a neutral text face.
The tone is friendly and energetic, with an easy, conversational feel driven by the consistent slant and rounded forms. It comes across as modern and approachable rather than technical or formal, lending a light, personable character to headlines and short blocks of copy.
The design appears intended to deliver a contemporary italic sans that feels approachable and dynamic, combining clean, rounded geometry with comfortable readability. Its consistent slant and open, friendly letterforms suggest a focus on expressive display and brand communication rather than strictly utilitarian typography.
The italic angle is steady across capitals, lowercase, and figures, helping create a cohesive forward motion in text. Letterforms maintain clarity at larger sizes in the sample, and the round construction keeps dense lines from feeling harsh or rigid.