Sans Normal Vemaw 3 is a regular weight, normal width, low contrast, italic, short x-height font visually similar to 'Brandon Grotesque', 'Brandon Grotesque Office', and 'Brandon Text' by HVD Fonts (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, signage, friendly, casual, retro, approachable, playful, warmth, motion, approachability, display clarity, rounded, soft, bouncy, lively, informal.
This typeface is a rounded, monolinear italic sans with soft terminals and gently swollen curves. The slant is consistent across capitals, lowercase, and figures, producing a forward, energetic rhythm. Counters are open and rounded, joins are smooth, and corners tend to be eased rather than sharply cut, giving letters a slightly “bouncy” silhouette. Proportions are compact in the lowercase, with small, round i/j dots and numerals that follow the same curved, friendly construction.
It works well for branding systems that want a friendly, energetic voice, as well as packaging, posters, and promotional headlines where a rounded italic can add motion and charm. It also suits signage and short UI/marketing callouts where personality is more important than strict neutrality.
The overall tone is warm and informal, with a light retro flavor reminiscent of mid-century display italics and hand-lettered signage. Its rounded shapes and steady slant make it feel approachable and upbeat rather than technical or corporate.
The design appears intended to deliver an easygoing italic sans with rounded construction and a lively cadence, prioritizing warmth and readability at display sizes while maintaining a clean, uncomplicated letter structure.
Capital forms read cleanly and simple, while the lowercase adds character through rounded bowls and soft stroke endings. The figures are stylistically consistent with the letters and feel suited to titling and short numeric strings, with an emphasis on smooth curves over rigid geometry.