Sans Superellipse Kuju 3 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Clonoid' by Dharma Type, 'Organetto' by Latinotype, and 'Oracle' by Umka Type (names referenced only for comparison).
Keywords: headlines, logos, branding, posters, sportswear, futuristic, tech, sporty, friendly, confident, impact, modernity, clarity, tech tone, brand voice, rounded, soft corners, blocky, compact, geometric.
A heavy, wide sans with rounded-rectangle construction and soft, consistently radiused corners. Strokes are uniform and monoline, with broad bowls and squared-off curves that read like superelliptical forms rather than true circles. Counters are generously open for the weight, while terminals stay clean and blunt; joins are smooth and simplified, producing a sturdy, low-detail silhouette. The lowercase is compact with single-storey a and g, a short-shouldered r, and a square-ish dot on i/j; numerals follow the same rounded-square logic with horizontal breaks in several forms (notably 2, 3, 5, and 9).
Best used in headlines, branding marks, packaging, posters, and other display settings where its wide, rounded-square geometry can carry visual identity. It can also work for short UI labels or feature callouts when a bold, tech-forward tone is desired, though its strong width and weight make it less suited to dense body copy.
The overall tone is modern and assertive, with a distinctly techno and athletic flavor. The softened geometry keeps it approachable, while the wide stance and solid shapes project strength and stability—well suited to contemporary product and interface aesthetics.
The letterforms appear designed to translate a rounded-rectangular, industrial geometry into a readable sans, prioritizing impact, consistency, and a contemporary digital feel. The simplified curves and uniform stroke treatment suggest an intention to stay clean and highly reproducible across signage and screen-forward applications.
The design leans on horizontal emphasis and rounded corners to create a cohesive, “machined” rhythm across letters and figures. Wide apertures in forms like C, G, and S help maintain clarity at display sizes, and the consistently blunt terminals give text a compact, block-sign presence.