Sans Superellipse Kugi 3 is a bold, very wide, low contrast, upright, tall x-height font visually similar to 'Eurostile Candy' by Linotype, 'Digdaya' by Locomotype, and 'Bi Bi' and 'Parsi' by Naghi Naghachian (names referenced only for comparison).
Keywords: headlines, branding, signage, ui, packaging, futuristic, tech, friendly, clean, geometric, modernization, approachability, tech aesthetic, clarity, systematic geometry, rounded, soft corners, superelliptic, modular, monoline.
A heavy, rounded geometric sans built from superellipse-like curves and rounded-rectangle construction. Strokes are monoline and smooth, with broadly squared counters and terminals that keep corners consistently softened. Widths run generous overall, with open apertures and compact interior spaces that stay legible due to the simplified, highly regular shape language. The lowercase features a tall, sturdy x-height and straightforward, largely single-storey forms, while numerals follow the same rounded, modular logic for a cohesive set.
Best suited to display applications—headlines, brand wordmarks, product identities, and signage—where its rounded, geometric character can carry the layout. It can also work well for UI labels, dashboards, and tech-oriented packaging when set with comfortable tracking and at sizes that preserve counter clarity.
The tone is contemporary and tech-forward, combining a utilitarian, interface-ready clarity with a soft, approachable friendliness from its rounded geometry. Its wide stance and confident weight give it a bold, headline-oriented presence without feeling aggressive.
The font appears designed to deliver a modern, systematized look based on rounded-rectangle geometry, prioritizing a cohesive, friendly-tech voice and strong graphic impact. Its construction suggests an emphasis on consistent curvature, simple silhouettes, and clear shapes for contemporary digital and product contexts.
The design emphasizes consistency over calligraphic nuance: bowls, shoulders, and joins repeat a small set of radii, creating a systematic rhythm across caps, lowercase, and figures. In text, the wide proportions and tight inner counters make it most comfortable at larger sizes where the distinctive superelliptic forms read clearly.