Sans Normal Okdas 17 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Neue Haas Grotesk Text' by Linotype, 'Reyhan' by Plantype, and 'Identidad' by Punchform (names referenced only for comparison).
Keywords: headlines, branding, signage, ui labels, posters, modern, friendly, clean, confident, neutral, clarity, impact, versatility, modernity, approachability, geometric, monoline, rounded, open counters, high legibility.
This is a solid, monoline sans with geometric construction and smoothly rounded curves. Stroke endings are clean and mostly square-cut, with consistent weight across horizontals and verticals. Capitals are broad and stable with generous internal counters; round letters like O and C are near-circular, while E and F keep firm, straight arms. The lowercase shows a single-storey a and g, compact shoulders, and open apertures that keep the texture airy despite the heavy weight. Numerals are clear and modern, with a simple 1 and rounded 0, and overall spacing that reads even and steady in text.
Well suited for headlines and brand marks that need a clear, modern voice, as well as signage and display applications where quick recognition matters. It can also work for UI labels and short blocks of text when a strong, high-impact sans is desired.
The tone is contemporary and approachable, balancing a utilitarian clarity with a friendly softness from its rounded forms. Its assertive weight makes it feel confident and straightforward, without becoming severe or technical.
The design appears intended as a versatile, contemporary sans optimized for clarity and presence, using geometric proportions and open counters to stay readable while delivering strong visual impact.
Diagonal forms (A, V, W, X, Y) are sturdy and wide, contributing to a stable rhythm in headlines. The lowercase maintains a clean, editorial feel, with dots and terminals that stay crisp at larger sizes.