Sans Normal Renay 2 is a bold, normal width, low contrast, upright, short x-height font visually similar to 'Futura' and 'Futura Paneuropean' by Linotype, 'Mix Modern' by Mix Fonts, 'Futura Now' by Monotype, and 'Futura Round' by URW Type Foundry (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, children's media, playful, friendly, handmade, casual, retro, approachability, handmade feel, display impact, retro charm, rounded, chunky, soft corners, uneven, bouncy.
A chunky, rounded sans with heavy strokes and softened corners throughout. Curves are full and bulbous, with slightly irregular outlines and subtly inconsistent terminals that create a hand-cut, organic feel. Counters are generally open and generous, while joins and diagonals stay broad and sturdy, giving letters a compact, poster-friendly silhouette. Spacing reads lively rather than rigidly uniform, contributing to a gently bouncy rhythm in words and lines.
Best suited to display roles such as posters, headlines, packaging, and brand marks where its rounded weight and handmade irregularity can be a feature. It also works well for playful editorial callouts, signage, and children-oriented or craft-themed materials. For longer passages, it will read most comfortably at larger sizes where the broad shapes and bouncy spacing can breathe.
The overall tone is warm, informal, and approachable, with a playful handcrafted character. It feels reminiscent of mid-century display lettering and packaging, leaning more whimsical than corporate. The slight wobble in shapes adds charm and personality, making text feel friendly and human.
The design appears intended to deliver an approachable, crafted look in a sturdy, highly legible display sans. Its softened geometry and gentle irregularities suggest a goal of adding warmth and personality while maintaining clear, simple letterforms for bold, attention-getting typography.
Uppercase forms present strong, simple silhouettes, while lowercase keeps a compact feel with clear, rounded bowls and short extenders. Numerals match the same soft, chunky construction, staying highly graphic and consistent with the letters.