Sans Normal Bokag 23 is a regular weight, normal width, low contrast, upright, tall x-height font visually similar to 'Massilia' by Blaze Type; 'Binate' by Monotype; and 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: ui text, product design, signage, presentations, editorial, modern, neutral, clean, technical, straightforward, clarity, versatility, modernity, functional branding, system use, geometric, open apertures, even rhythm, crisp, plainspoken.
This is a clean sans with largely geometric construction and smooth, continuous curves. Strokes are consistently thick with minimal modulation, producing a steady, even texture in text. Counters are open and rounded, terminals are mostly straight or gently curved, and joins feel crisp without decorative detailing. Proportions are practical and stable, with broad circular forms (notably in O/C/G) paired with simple, linear stems, creating a clear rhythm across uppercase, lowercase, and figures.
It suits interfaces, dashboards, and product copy where neutrality and quick recognition are important. The clean geometry and steady texture also work well for headings, wayfinding, and general-purpose editorial layouts that need a modern, unobtrusive sans.
The overall tone is contemporary and matter-of-fact, prioritizing clarity over personality. Its restrained shapes and even color give it a utilitarian, dependable feel that reads as modern and approachable rather than expressive or stylized.
The design appears intended as a versatile, general-purpose sans that stays out of the way and performs reliably across a range of sizes. Its emphasis on simple geometry, open forms, and consistent stroke behavior suggests an aim for clarity, efficiency, and broad applicability in contemporary design systems.
In the sample text, spacing and letterfit appear balanced and calm, with good separation between similar shapes at display sizes. The figures follow the same straightforward, geometric logic as the letters, supporting a cohesive typographic voice.