Sans Normal Bokag 24 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Archetica' by Almarkha Type, 'Galvani' by Hoftype, 'Just Sans' by JUST Creative, 'Madiffure' by Ridtype, 'Amsi Pro' and 'Amsi Pro AKS' by Stawix, and 'Dillan' by TypeUnion (names referenced only for comparison).
Keywords: ui text, editorial, corporate, signage, packaging, clean, modern, friendly, neutral, utilitarian, versatility, legibility, neutrality, clarity, rounded, geometric, open counters, smooth curves, crisp terminals.
This typeface is a clean sans with a predominantly geometric construction and smooth, rounded bowls. Strokes are even and straightforward, with crisp, mostly blunt terminals and minimal modulation. The lowercase shows open apertures and clear counter shapes, while capitals are broad and stable with simple, legible forms. Overall spacing and rhythm feel balanced and text-ready, with numerals that match the letters in weight and presence for consistent color on the page.
It suits interface copy, product pages, and dashboards where clean, consistent letterforms are important. The steady rhythm and open shapes also work well for editorial subheads, corporate communications, and straightforward signage or packaging that needs legibility without strong stylistic flavor.
The tone is modern and neutral with a friendly edge created by rounded curves and open forms. It reads as calm, practical, and approachable rather than stylized or expressive, making it feel at home in contemporary UI and general-purpose branding.
The design appears intended as a versatile, general-purpose sans focused on clarity and consistency across mixed content. Its restrained geometry and open forms suggest a goal of dependable readability in both short labels and longer passages while maintaining a contemporary, approachable look.
The design leans on clear geometry—circular O/0-like forms, straightforward diagonals, and uncomplicated joins—yielding strong clarity at display sizes and a steady texture in paragraphs. Round letters maintain generous counters, supporting clean word shapes in continuous text.