Sans Normal Ehmir 5 is a very light, wide, low contrast, italic, normal x-height font visually similar to 'PG Gothique' by Paulo Goode (names referenced only for comparison).
Keywords: branding, editorial, ui, headlines, packaging, clean, modern, airy, refined, technical, modernization, clarity, minimalism, elegance, neutrality, monoline, geometric, open apertures, rounded terminals, slanted.
A monolinear sans with a consistent slant and broad, open proportions. Strokes are uniformly thin with smooth, continuous curves and gently rounded terminals, creating an even, quiet texture in text. Counters are generous and many forms lean toward circular and elliptical construction; joins stay simple and uncluttered. The rhythm is relaxed and spacious, with narrow stroke presence against ample white space, aiding clarity at display and medium text sizes.
Well suited to modern branding systems, minimalist editorial layouts, and interface typography where a light, unobtrusive voice is desired. Its spacious forms and clean curves also work effectively for headlines, captions, and refined packaging or product presentation.
The overall tone is calm and contemporary, with a light, precise feel that reads as understated and polished rather than expressive or playful. Its slanted stance adds a subtle sense of motion while remaining disciplined and neutral.
The design appears intended to deliver a sleek, contemporary sans with an elegant slant and a restrained, geometric construction. It prioritizes a light visual footprint, open readability, and a smooth, consistent texture across letters and figures.
Uppercase forms keep a streamlined, geometric profile (notably round letters) while the lowercase maintains legibility through open bowls and clear stems. Numerals follow the same thin, rounded logic, appearing light and elegant in running text.