Sans Normal Ehmew 3 is a very light, very wide, low contrast, italic, normal x-height font visually similar to 'Ordina' by Schriftlabor (names referenced only for comparison).
Keywords: branding, headlines, posters, ui labels, wayfinding, airy, modern, technical, elegant, clean, modernize, streamline, add motion, maximize openness, monoline, geometric, rounded, oblique, minimal.
This typeface is a monoline, oblique sans with an open, geometric construction and generous lateral proportions. Curves are drawn as smooth ellipses with consistent stroke weight, while terminals tend to end cleanly without decorative shaping. The uppercase set feels spacious and streamlined, with wide bowls (B, D, O, Q) and open apertures (C, G), and the lowercase maintains a straightforward, contemporary rhythm with simple, single-storey forms (a, g). Numerals follow the same airy logic, using round, open shapes and clean diagonals for figures like 2, 4, and 7.
This font is well suited to branding systems, headline typography, and editorial display where a sleek, spacious voice is desired. It also works for UI labels and navigation/wayfinding in larger sizes where the wide letterforms and clean geometry can read clearly and feel contemporary.
The overall tone is light, refined, and contemporary, with a slightly technical, forward-leaning energy. Its wide stance and smooth geometry create a calm, polished impression that reads as modern and design-led rather than playful or traditional.
The design appears intended to deliver a minimal, modern sans with a pronounced oblique stance and wide, geometric forms. It prioritizes smooth curves, open counters, and a clean rhythm to communicate clarity and sophistication in display-focused settings.
In text, the oblique angle is steady and consistent, giving lines a subtle sense of motion without becoming cursive. The wide proportions increase openness and clarity in short strings, while the very thin strokes can appear delicate in dense paragraphs or at small sizes.