Sans Normal Selah 9 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, headlines, signage, packaging, friendly, approachable, modern, clean, playful, approachability, readability, versatility, soften tone, rounded, soft, open, monoline, humanist.
A rounded sans with monoline-like strokes, soft terminals, and generously curved joins that keep corners from feeling sharp. Proportions lean slightly wide and open, with large counters and clear interior spaces (notably in C, G, O, and e), giving the face an airy texture. Curves are smooth and continuous, while straight strokes (E, F, H, I, L, T) maintain a calm, even rhythm; diagonals (V, W, X, Y) are sturdy and well balanced. Numerals follow the same rounded construction, with a friendly, simplified geometry and consistent stroke endings.
Well suited to user interfaces, dashboards, and product experiences where a friendly but clean sans is needed. It also works effectively for branding, packaging, and short headlines, and can hold up in environmental graphics where rounded forms help soften the message.
The overall tone is warm and contemporary, reading as informal without becoming novelty. Rounded terminals and open counters create an inviting, easygoing voice suited to upbeat messaging and everyday UI copy.
Likely designed to deliver a modern, approachable sans that feels soft and human while staying neutral enough for broad everyday use. The rounded construction and open forms suggest an emphasis on readability and a welcoming brand tone.
The design emphasizes clarity through open apertures and restrained detailing, avoiding sharp points and tight joins. Spacing and letterfit appear even in the text sample, supporting smooth reading at display and comfortable text sizes.