Sans Normal Sekif 2 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, packaging, posters, education, friendly, casual, approachable, modern, playful, approachability, readability, modernity, warmth, rounded, soft, open, clean, humanist.
A rounded sans with soft terminals and gently squared curves that keep counters open and legible. Strokes are even and smooth, with a slightly hand-drawn warmth in the way joins and curves transition, while still maintaining consistent construction. Proportions feel balanced and calm, with generous apertures (notably in forms like C, S, and e) and simple, uncluttered shapes; the lowercase includes a single-storey a and g that reinforce the informal, approachable tone. Numerals and capitals share the same rounded, monoline logic, producing an overall cohesive, friendly texture in text.
Well suited to interface copy, apps, and product experiences that benefit from a friendly tone. It also works nicely for brand identities, packaging, and headlines where rounded letterforms can communicate approachability. The clear lowercase shapes and open counters make it a solid option for educational materials and general-purpose display-to-text use in short to medium passages.
The font projects an easygoing, personable voice—modern and clean, but not sterile. Its rounded geometry and soft terminals give it a welcoming, slightly playful character that reads as conversational and user-friendly.
The design appears aimed at providing a neutral, modern sans with rounded, inviting details—combining straightforward readability with a warm, informal personality appropriate for contemporary digital and consumer-facing contexts.
Round dots and softly curved shoulders help maintain clarity at smaller sizes, while the relatively open forms keep paragraphs from looking dense. Diagonals and angled strokes (such as in K, V, W, X, and Y) remain smooth and rounded at the ends, avoiding sharpness and contributing to the overall softness.