Sans Normal Mulan 10 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'FF Nort' by FontFont, 'Calton' by LetterMaker, 'Avenir Next Paneuropean' by Linotype, and 'Eastman Grotesque' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, bold, friendly, modern, playful, confident, impact, approachability, clarity, display focus, rounded, geometric, compact, blocky, soft corners.
A heavy, rounded sans with broad, simple geometry and smoothly curved terminals. Counters are generally open and circular to oval, while joins and intersections stay clean and uncluttered, producing dense, high-impact silhouettes. The lowercase shows a tall presence with sturdy vertical stems and minimal modulation, and the numerals match with similarly robust, rounded forms that read clearly at large sizes.
Best suited for headlines, display typography, and other large-size applications where strong presence is desired. It works well for branding, packaging, and signage that benefit from a friendly but assertive look, and it can support short callouts or captions where impact matters more than extended reading.
The overall tone is upbeat and approachable, with a confident, poster-like weight that feels contemporary and energetic. Its rounded shapes soften the mass of the letters, giving it a friendly, informal voice without becoming whimsical.
The design appears intended to deliver maximum visual impact with a warm, accessible character—pairing bold, geometric letterforms with rounded details for contemporary display use.
Wide apertures in letters like C and S, along with generous interior space in O-like forms, help maintain legibility despite the heavy strokes. The design’s consistent rounding and simple construction create a steady rhythm that suits short, emphatic lines of text.