Sans Normal Mulan 14 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'EquipCondensed' by Hoftype, 'Avenir Next Paneuropean' by Linotype, and 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, playful, impact, approachability, clarity, modern branding, rounded, compact, blocky, smooth, high-impact.
A heavy, rounded sans with compact proportions and broad, simple counters. Curves are smooth and generously rounded, while joins and terminals stay clean and direct, creating a solid, block-like silhouette. The lowercase keeps straightforward, single-storey forms (notably a and g) with short, sturdy ascenders and descenders, and the overall rhythm favors dense, even color in text. Numerals are similarly robust and legible, with rounded bowls and minimal interior detail.
Well suited to display settings such as headlines, posters, signage, and brand marks where strong presence and quick recognition matter. It can also work for short bursts of text—subheads, labels, packaging copy, and UI callouts—when spacing is adjusted to keep interiors open and readable.
The tone is bold and approachable, combining a friendly roundness with an assertive, headline-ready weight. It reads as contemporary and energetic, suited to messaging that wants to feel upbeat, confident, and immediately noticeable.
The design appears intended to deliver maximum impact with a friendly, rounded voice, prioritizing bold silhouettes and simplified forms for clear recognition at a glance. Its consistent geometry and sturdy shapes suggest a focus on modern display typography that remains legible and approachable.
In running text the heavy strokes and compact apertures create strong typographic color, so it performs best when given space through tracking and generous line-height. The design maintains a consistent, cohesive feel across capitals, lowercase, and figures, emphasizing clarity through simplified geometry.