Sans Normal Koraw 17 is a regular weight, normal width, low contrast, italic, tall x-height font visually similar to 'Muller' by Fontfabric, 'Branding SF' by Latinotype, 'Plantago' by Schriftlabor, 'Comenia Sans' by Suitcase Type Foundry, 'Robusta' by Tilde, and 'Alber New' and 'Rehn Condensed' by moretype (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, sports, energetic, sporty, modern, friendly, dynamic, convey motion, modernize tone, add emphasis, improve clarity, oblique, rounded, clean, open, crisp.
A slanted sans with rounded, softly modeled curves and a steady, even stroke. The construction favors open apertures and generous counters, giving letters a clear, breathable interior despite the forward lean. Terminals are mostly smooth and slightly tapered, with compact joins that keep the silhouette tidy. Proportions feel lively and contemporary, with a high x-height and a slightly condensed, quick rhythm across words.
Best suited for display-driven applications where an energetic, contemporary voice is needed—brand marks, short headlines, advertising, packaging callouts, and sports or lifestyle graphics. It can also work for brief UI labels or navigational text when a dynamic, italicized emphasis is desired, but it will be most effective at medium-to-large sizes.
The overall tone is active and upbeat, with a forward-leaning stance that reads as fast and confident rather than formal. Rounded shapes keep it approachable, balancing the motion with a friendly, contemporary warmth.
The design appears intended as an all-purpose italic sans that communicates motion and clarity, combining clean geometry with rounded forms to stay friendly. Its emphasis is on quick readability and a modern, active texture rather than a neutral, bookish tone.
Figures follow the same oblique posture and maintain consistent weight and curvature, making them feel well integrated in mixed text. In the sample text, the slant produces a strong directional flow, so spacing and word shapes feel brisk and cohesive in short lines.