Sans Normal Kedis 13 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Gibstone' by Eko Bimantara, 'Benton Sans' and 'Benton Sans Std' by Font Bureau, 'Molde' by Letritas, 'Ordina' by Schriftlabor, 'Amsi Grotesk' by Stawix, and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, assertive, modern, energetic, confident, impact, momentum, modernity, clarity, display emphasis, oblique, heavy, compact, rounded, geometric.
This typeface is a heavy, oblique sans with rounded, geometric construction and tightly controlled counters. Strokes are consistently thick with minimal modulation, producing a strong, even color in text. Curves are smooth and circular while joins stay crisp, and the slant adds forward motion without becoming calligraphic. Uppercase forms read broad and stable, while the lowercase shows compact bowls and a sturdy, upright structure despite the oblique angle.
It suits attention-grabbing applications such as headlines, posters, campaign graphics, and bold brand statements where speed and impact matter. The oblique stance makes it particularly effective for sports, tech, and promotional materials, and it can work for short callouts on packaging or editorial openers when given enough breathing room.
The overall tone feels punchy and energetic, with a sporty, headline-forward presence. Its dense weight and forward slant convey urgency and confidence, making it feel contemporary and impact-driven rather than delicate or formal.
The design appears intended to deliver maximum impact through a heavy, geometric sans skeleton paired with an oblique angle for momentum. Its consistent stroke weight and rounded geometry prioritize clarity and immediacy, aiming for strong presence in display settings.
The numeral set appears bold and highly legible at display sizes, with simple, geometric silhouettes. In running text, spacing looks tight and the heavy weight produces strong emphasis, suggesting it benefits from generous leading and moderate tracking when set in paragraphs.