Serif Normal Lebub 13 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: editorial, book text, headlines, branding, packaging, traditional, authoritative, literary, classic, classic readability, editorial voice, gravitas, timeless branding, bracketed serifs, oldstyle influence, ball terminals, robust, sturdy.
A robust serif with generously bracketed serifs, rounded stroke joins, and softly cupped terminals that give the shapes a carved, oldstyle-leaning feel. Curves are full and steady, with moderate modulation and a slightly calligraphic rhythm, while verticals stay firm and confident. Counters are relatively open for a heavy text face, and the overall spacing feels even and purposeful, producing a dense but readable texture. Numerals are weighty and classical in proportion, matching the letterforms’ grounded, traditional construction.
This style performs especially well in editorial design, book typography, and publication headlines where a classic serif voice is desired. The strong weight also suits display settings such as mastheads, chapter openers, pull quotes, packaging, and brand marks that benefit from a traditional, trustworthy impression.
The tone is classic and institutional, projecting authority and reliability while retaining a warm, bookish character. Its sturdy weight and rounded details keep it from feeling brittle, making it well-suited to serious, editorial contexts without becoming overly formal.
The design appears intended to deliver a conventional, time-tested serif voice with enhanced firmness and presence for modern print and on-screen composition. It balances traditional proportions and bracketed serifs with robust strokes to maintain readability while adding emphasis and gravitas.
Notable personality cues include the softly flared/bracketed serifs and the rounded, slightly bulb-like terminals on several lowercase forms, which add warmth to an otherwise sober, traditional palette. The capitals read stately and stable, with a strong baseline presence and restrained detailing.