Sans Normal Lubul 10 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Fold Grotesque' by Colophon Foundry, 'CF Mod Grotesk' by Fonts.GR, 'Jam Grotesque' by JAM Type Design, 'Pais' by Latinotype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logo concepts, sporty, punchy, friendly, energetic, retro, attention grabbing, dynamic emphasis, brand impact, approachable strength, rounded, oblique, soft corners, heavy, compact counters.
A heavy, oblique sans with broad proportions and rounded, softly blunted terminals. The forms lean forward with a consistent slant, using smooth curves and sturdy straight strokes that keep contrast minimal. Counters are relatively compact, and joins (especially in n/m/u) feel dense and structural, giving the face a strong, planted texture. Numerals follow the same robust, rounded construction, with clear, simplified shapes that read well at display sizes.
Best suited to large headlines, posters, and branding applications where weight and slant can deliver emphasis quickly. It works well for sports and event graphics, energetic packaging, and bold social media or advertising layouts, especially when you want a friendly but forceful presence.
The overall tone is bold and upbeat, with a sporty, poster-like confidence. Its forward lean and thick strokes create a sense of motion and immediacy, while the rounded construction keeps it approachable rather than aggressive. The result feels contemporary with a hint of retro athletic branding.
This design appears intended as an impact-oriented, italicized sans for display typography, balancing strong visibility with rounded, approachable shapes. The wide stance and consistent slant suggest it’s built to convey speed and confidence in branding and promotional contexts.
In text, the dark color and tight interior spaces produce a strong typographic “block” on the page, emphasizing impact over delicacy. Round letters like O/C/G stay smooth and open, while diagonals and joins (K, R, V, W) remain chunky and stable, reinforcing the font’s sturdy rhythm.