Script Erma 7 is a very bold, wide, medium contrast, italic, normal x-height font.
Keywords: headlines, logotypes, posters, packaging, social media, energetic, playful, confident, retro, friendly, bold script, hand-painted feel, display impact, friendly branding, expressive tone, brushy, rounded, swashy, lively, informal.
A bold, right-leaning brush script with thick, rounded strokes and soft, tapered terminals. Letterforms are wide and open, with a smooth, continuous rhythm that often suggests connection even where glyphs appear separated. Curves are generously drawn, counters are compact but readable at display sizes, and strokes show subtle modulation consistent with a marker or brush-pen feel rather than rigid geometry. Capitals are assertive and slightly swashy, while the lowercase maintains a steady, monoline-like flow with occasional looped joins and simplified forms.
Best suited for short, high-impact settings such as headlines, posters, branding marks, packaging callouts, and social media graphics. It also works well for quotes or slogans where a bold, handwritten voice is desired, while extended small-size reading may feel dense due to the heavy stroke and lively forms.
The overall tone is upbeat and personable, mixing casual handwritten warmth with a confident, headline-ready presence. Its strong slant and heavy stroke weight create momentum and a sense of motion, giving text a spirited, slightly nostalgic flair suited to expressive messaging.
The design appears intended to deliver a bold, hand-painted script look that stays legible at display sizes while preserving spontaneous brush character. Its wide proportions and emphatic stroke weight prioritize presence and personality over strict formality.
Spacing appears intentionally loose for a script, helping the heavy strokes breathe in longer lines. Numerals follow the same rounded, brushy construction and feel consistent in color and weight with the letters, supporting cohesive typographic texture in mixed content.