Sans Superellipse Ugmeh 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Otoiwo Grotesk' by Pepper Type and 'Amsi Grotesk' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, assertive, retro, playful, punchy, impact, emphasis, motion, friendliness, display, rounded, compact, chunky, slanted, soft-cornered.
A heavy, slanted sans with rounded-rectangle construction and broadly curved corners throughout. Strokes are thick and even with minimal contrast, producing dense silhouettes and strong color on the page. Counters are relatively tight and often squarish/oval, while terminals are clean and blunt rather than tapered. The overall fit feels compact with slightly elastic spacing, and the numerals match the letterforms with the same rounded, blocky geometry.
Best suited for headlines, short bursts of copy, and display settings where strong typographic impact is needed—such as posters, branding marks, packaging, and promotional graphics. It can also work well for sports or event-themed materials where a bold, dynamic voice is desired.
The tone is energetic and confident, with a sporty, poster-like presence. Its softened corners keep it friendly and approachable even at extreme weight, lending a playful retro feel suited to bold statements rather than quiet text.
The design appears intended to deliver maximum visual punch with a streamlined, rounded construction and a constant, heavy stroke. The italic angle adds motion and emphasis, suggesting a font built for energetic display typography and attention-grabbing messaging.
The italic slant and rounded geometry combine to create a forward-leaning rhythm that stays cohesive across uppercase, lowercase, and figures. The design favors solid, simplified shapes over fine detailing, maximizing impact and legibility at larger sizes.