Sans Normal Okmob 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Averta PE' and 'Averta Standard PE' by Intelligent Design and 'Pulp Display' by Spilled Ink (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, wayfinding, friendly, modern, confident, approachable, clean, clarity, modernity, approachability, impact, versatility, geometric, rounded, smooth, sturdy, contemporary.
A heavy, geometric sans with broad, open counters and smoothly rounded curves paired with straight, stable stems. Terminals are predominantly squared-off, giving the forms a sturdy, graphic presence, while the round letters maintain near-circular construction. The lowercase shows a single-storey “a” and “g,” a compact, vertical “t” with a short crossbar, and a straightforward “r,” all contributing to a simple, highly legible rhythm. Numerals are robust and clear, with uniform stroke behavior that keeps the set visually consistent across letters and figures.
This font is well suited to headlines, brand marks, product packaging, and poster-style messaging where strong, clean shapes need to hold attention. It can also work for short UI or signage strings where quick recognition and straightforward letterforms are priorities.
The overall tone is friendly and contemporary, projecting clarity and confidence without feeling rigid. Its rounded geometry and generous internal space read as approachable and straightforward, making it well-suited to upbeat, modern branding and clear messaging.
The design appears intended to deliver a bold, modern sans voice built from simple geometric forms, prioritizing legibility, consistency, and a friendly presence. It aims to be versatile for display-led applications while maintaining a clean, contemporary typographic character.
The design favors clarity at larger sizes, with strong silhouettes and minimal nuance in stroke modulation. Curves and joins are clean and calm, and the spacing feels even and deliberate, supporting dense blocks of text without visual noise.