Sans Superellipse Keme 13 is a very bold, very narrow, low contrast, italic, normal x-height font visually similar to 'Etrusco Now' by Italiantype and 'TT Trailers' by TypeType (names referenced only for comparison).
Keywords: sports branding, racing graphics, posters, headlines, packaging, sporty, urgent, industrial, retro, muscular, space-saving impact, speed emphasis, display clarity, brand presence, condensed, slanted, oblique, rounded corners, compact.
A compact, heavily slanted sans with dense, blocky letterforms and rounded-rectangle (superellipse) counters. Strokes are consistently thick with minimal modulation, creating a strong, uniform color in text. Terminals are clean and blunt, with softened corners that keep the shapes from feeling sharp despite the weight. The overall rhythm is tight and vertical, with compressed apertures and efficient spacing that favors impact over airiness.
Best suited to short, high-impact settings such as sports identities, motorsport or performance-themed graphics, event posters, bold editorial headers, and packaging that needs immediate shelf presence. It also works well for punchy subheads or callouts where a condensed, fast-looking voice is desirable.
The font projects speed and pressure—like signage built for quick recognition. Its sturdy construction and forward slant feel athletic and mechanical at once, carrying a utilitarian, performance-driven tone with a touch of retro racing and headline bravado.
The design appears intended to deliver maximum punch in limited horizontal space while maintaining smooth, modern curves. By combining a strong oblique stance with rounded-rectangle geometry and uniform strokes, it prioritizes instant readability at display sizes and a clear sense of motion.
Round letters (like O and Q) read as tall, rounded rectangles, reinforcing the superelliptical theme across the set. The numerals match the same compact, high-impact construction, and the italic angle is consistent across caps, lowercase, and figures for a cohesive, motion-oriented texture.