Sans Superellipse Keni 7 is a very bold, very narrow, low contrast, italic, tall x-height font visually similar to 'Kaneda Gothic' by Dharma Type, 'Aureola' by OneSevenPointFive, and 'Kenyan Coffee' by Typodermic (names referenced only for comparison).
Keywords: sports branding, posters, headlines, logos, packaging, sporty, aggressive, urgent, industrial, action, impact, speed, compression, branding, display, condensed, slanted, blocky, angular, chamfered.
A compact, heavily built sans with a pronounced forward slant and tightly controlled widths. The letterforms are constructed from sturdy, straight-sided strokes with clipped corners and occasional rounded-rectangle curves, giving counters a squared-off, superellipse-like feel. Terminals tend to be blunt and angled, with crisp joins and minimal modulation, producing a dense, high-impact texture. The rhythm is fast and vertical, with narrow apertures and compact counters that keep the silhouette tall and concentrated across caps, lowercase, and figures.
Best suited to short, high-visibility settings such as sports identities, event posters, action-themed titles, and bold promotional graphics. It also fits packaging and apparel marks where a condensed, forward-leaning wordmark needs to look fast, tough, and compact.
The overall tone reads as energetic and forceful, with a motorsport and action-title attitude. Its slanted, compressed stance suggests speed and momentum, while the blocky construction adds a tough, utilitarian edge.
This design appears intended to deliver maximum impact in minimal horizontal space, combining a speed-forward slant with sturdy, geometric construction. The clipped corners and squared curves suggest a contemporary display face aimed at bold branding and energetic messaging.
Capitals are especially poster-like, with geometric cut-ins and chamfered corners that emphasize a mechanical, engineered look. Numerals follow the same condensed, block-driven logic and hold up well as bold, attention-grabbing figures in headlines.