Slab Square Lomo 3 is a regular weight, very wide, very high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, logos, retro, editorial, industrial, quirky, assertive, attention grabbing, retro modern, texture building, brand distinctiveness, stencil-like, inline cuts, squared serifs, bracketless, display.
A high-contrast slab-serif design with pronounced squared serifs and flat terminals, paired with rounded bowls and broad, horizontally expanded proportions. Many letters show distinctive inline cut-ins that read as stencil-like breaks, creating a layered black-and-white rhythm across strokes. Curves are smooth and geometric, while joins and serifs stay crisp and rectilinear, producing a bold, engineered silhouette. Spacing and widths vary noticeably across the set, giving the alphabet a lively, display-oriented cadence rather than a strictly uniform texture.
Best suited to headlines, titles, and short statements where the wide stance and inline cuts can be appreciated. It can work well for branding, packaging, and logo wordmarks that want an industrial-retro flavor and a strong typographic signature. For body copy, it’s more effective in larger sizes where the high-contrast details remain clear.
The overall tone feels retro and mechanical, with a confident, poster-like presence. The inline breaks add a playful, slightly futuristic twist that can read as techno or industrial, while the slab structure keeps it grounded and sturdy. It balances seriousness and novelty, making it feel both editorial and attention-grabbing.
The design appears intended to deliver a bold slab-serif framework while introducing a distinctive cut-through/inline motif for character and memorability. Its wide proportions and crisp terminals suggest a focus on impactful display typography that stands out in editorial and promotional settings.
In longer text, the repeated horizontal cutlines become a dominant texture, creating strong striping that can either unify a headline or compete with fine detail at smaller sizes. Numerals and round forms emphasize the wide footprint, and the squared serifs contribute to a stable baseline and a firm, stamped feel.