Slab Square Lona 7 is a regular weight, very wide, high contrast, upright, normal x-height font.
Keywords: posters, headlines, logotypes, packaging, signage, typewriter, retro, industrial, assertive, mechanical, display impact, retro utility, stencil texture, branding voice, slab serif, bracketless, monolinear, stencil-like, notched.
A bold, slab-serif design with pronounced, flat serifs and strong horizontal emphasis. Many letters show deliberate breaks and cut-ins through the mid-strokes, creating a stencil-like, segmented construction that reads as a repeated crossbar motif across both uppercase and lowercase. Curves are broad and open, counters are generous, and the overall rhythm is steady and blocky, with square-ended terminals and crisp joins that keep edges clean. Numerals follow the same rugged, segmented logic, maintaining the heavy horizontals and compact, engineered feel.
Best suited to posters, headlines, packaging, and signage where the segmented slabs can read clearly and contribute to a strong graphic identity. It can also work for logotypes and short phrases where the mid-stroke breaks become a recognizable signature.
The segmented slabs and emphatic horizontals evoke typewriter-era mechanics and industrial labeling, giving the font a utilitarian, retro voice. It feels confident and a bit rugged—more about impact and attitude than delicacy—while still staying legible in display settings.
The design appears intended to reinterpret a slab-serif foundation with a consistent, decorative interruption through the letterforms, producing a machine-made, stamped or stenciled impression. The goal seems to be a distinctive display texture that remains structurally grounded and readable.
The recurring midline cuts create a distinctive texture in running text, forming a visible stripe through many glyphs. This effect adds character and branding potential but also increases visual noise at smaller sizes or in dense paragraphs.