Sans Superellipse Udbis 7 is a bold, narrow, low contrast, italic, tall x-height font visually similar to 'Bebas Neue Pro' by Dharma Type and 'Aago' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, signage, sporty, retro, assertive, dynamic, compact, space saving, high impact, clarity, modern utility, rounded, condensed, oblique, ink-trap, soft corners.
A condensed oblique sans with a heavy, even stroke and softened, squarish curves that read as superelliptical rather than purely circular. Terminals are consistently rounded, with subtle notches and ink-trap-like cut-ins at tight joins (notably in forms like S, a, e, and g), helping counters stay open at bold weights. The uppercase is compact and sturdy, while the lowercase has a tall x-height and simple, single-storey constructions; overall spacing is tight and rhythmically consistent with minimal contrast and strong vertical emphasis. Numerals follow the same rounded-rectangle geometry, producing a cohesive, punchy texture in text and display sizes.
Best suited to short-to-medium display copy where impact and momentum matter—headlines, posters, packaging, and bold brand wordmarks. The compact width and tall lowercase make it effective for space-conscious titles, while the rounded, engineered shapes also fit wayfinding, labels, and sporty or industrial-themed graphics.
The slanted, compact build and rounded corners give the face an energetic, forward-leaning tone that feels sporty and sign-like. Its heavy presence reads confident and utilitarian, with a slightly vintage industrial flavor from the softened rectangular curves and tightened apertures.
The design appears intended to deliver maximum punch in a compact footprint, pairing a strong oblique stance with softened superelliptical forms for friendliness and modernity. The small ink-trap-like cut-ins suggest an intention to preserve clarity in dense, bold settings and maintain consistent texture across mixed-case text.
Curves tend to flatten into rounded shoulders, and many letters show deliberate shaping at stress points (corners and joins) that keeps forms from clogging. The italic angle is pronounced enough to add motion without turning the construction into a script, maintaining a crisp, engineered silhouette in both caps and lowercase.