Sans Normal Segay 2 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: ui text, packaging, children’s, posters, branding, friendly, casual, approachable, playful, informal, approachability, everyday readability, soft modernity, informal tone, rounded, soft terminals, monoline, open apertures, humanist.
A rounded, monoline sans with softly blunted terminals and gently irregular, hand-drawn-feeling curves. The strokes keep an even thickness with minimal modulation, while counters are mostly open and generously rounded, aiding clarity. Uppercase forms are simple and slightly narrow, with smooth joins and understated geometry; lowercase shows a humanist lean with single-storey shapes (notably the a and g) and an easy reading rhythm. Numerals are similarly rounded and compact, with clear distinctions and a calm, consistent color in text.
It works well for UI labels, short paragraphs, and product copy where a friendly tone is desired, and it can scale up nicely for posters and simple branding due to its clean silhouettes. The rounded forms also make it a good fit for children’s materials, casual packaging, and lifestyle-oriented messaging.
The overall tone feels friendly and casual, with a mild playful warmth that suggests everyday usability rather than strict technical precision. Its softened ends and slightly organic construction give it an approachable, conversational voice suitable for informal communication.
The font appears intended to provide a neutral, readable sans with a softened, approachable character—prioritizing warmth and clarity over strict geometric rigor.
The design favors smooth, continuous curves over sharp corners, and the spacing reads as even and comfortable in running text. Several letters display subtle idiosyncrasies (like curved hooks and rounded joins) that add personality without becoming decorative.