Sans Normal Idmar 6 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, editorial, packaging, posters, friendly, casual, approachable, lively, modern, everyday readability, friendly tone, modern utility, clean italic, rounded, humanist, soft, open, slanted.
A slanted sans with softly rounded terminals and smooth, continuous curves. Strokes keep an even thickness with minimal modulation, and counters are open and generous, giving letters an airy, readable texture. The italic is built as an oblique-style slant rather than a calligraphic construction, with straightforward joins and a steady rhythm. Capitals are clean and slightly rounded, while the lowercase shows a gentle, informal structure with single-storey forms and simple bowls.
Well suited to interface copy, product communication, and general-purpose branding where a friendly italic voice is needed. Its open forms and even stroke weight make it comfortable for short-to-medium passages in editorial layouts, and it can also add a casual, modern tone to packaging and display headlines.
The overall tone is warm and conversational, with a relaxed forward motion from the italic angle. Rounded ends and open shapes keep it friendly rather than technical, making it feel contemporary and easygoing. It reads as approachable and everyday, suited to messaging that wants to sound human and uncomplicated.
Likely designed as a versatile italic sans that feels approachable and contemporary, prioritizing smooth readability and an informal, rounded character. The goal appears to be a clean, modern texture with a personable tone that works in both text and headline settings.
The numerals follow the same rounded, low-sharpness logic, with clear differentiation and soft curves that match the letters. The slant and spacing create a consistent diagonal flow across longer lines, keeping paragraphs smooth and cohesive without looking overly stylized.