Sans Normal Lurob 1 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Delargo DT' by DTP Types; 'Neue Frutiger', 'Neue Frutiger Cyrillic', 'Neue Frutiger Hebrew', 'Neue Frutiger Paneuropean', and 'Neue Frutiger Vietnamese' by Linotype; 'Neue Frutiger World' by Monotype; 'FreeSet' by ParaType; 'Core Sans N SC' by S-Core; and 'Nauman' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, ads, sporty, assertive, modern, punchy, dynamic, impact, speed, modern branding, headline clarity, oblique, compact counters, rounded terminals, blocky, high impact.
A heavy, oblique sans with broad proportions and a strong, forward-leaning rhythm. Strokes are thick and consistently weighted, with gently rounded joins and softened corners that keep the forms from feeling rigid. Counters are relatively tight for the weight, and curves are built from smooth, circular geometry, producing clean, solid silhouettes in both caps and lowercase. Numerals match the same robust construction, with simple, sturdy shapes designed to hold up at display sizes.
Well-suited for attention-grabbing headlines, campaign copy, and short blocks of text where impact matters more than fine detail. It fits sports and fitness branding, event posters, packaging callouts, and bold UI/marketing moments where a dynamic, forward-leaning voice is desired.
The overall tone is energetic and forceful, suggesting speed and momentum without becoming aggressive or distressed. Its combination of bold mass and smooth curvature reads contemporary and confident, with a sporty, promotional feel.
Designed to deliver maximum visual weight with a smooth, geometric feel, pairing a consistent oblique slant with sturdy, readable letterforms for high-impact display typography.
Spacing appears generous enough for large headlines, while the dense stroke weight and compact internal spaces suggest better performance at larger sizes than in long text. The oblique angle is consistent across the set, reinforcing a cohesive, slanted texture in paragraphs and all-caps lines.