Sans Normal Lomoz 10 is a very bold, wide, low contrast, italic, short x-height font visually similar to 'Carisma' by CastleType and 'URW Grotesk' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, punchy, energetic, modern, impact, motion, display, emphasis, attention, oblique, compact, rounded, blocky, high-impact.
A heavy, oblique sans with compact proportions and rounded, smoothly modeled curves. Strokes are broadly uniform, producing dense, high-ink shapes with minimal modulation. Counters are relatively tight (notably in C, O, P, R, e, and a), and terminals are predominantly blunt with softened corners. The capitals lean toward geometric, blocky construction (triangular A with a low bar; wide, open C/G; strong diagonals in N/V/W/X), while the lowercase maintains a sturdy, single-storey feel with a robust bowl-and-stem rhythm and small interior spaces. Numerals follow the same bold, slanted construction, with curved forms (0,3,6,8,9) appearing especially full and compact and straight-sided figures (1,4,7) built from strong diagonals and flat cuts.
Best suited for display settings where impact and speed are desirable—headlines, posters, brand marks, and promotional graphics. It can also work well on packaging and apparel-style graphics where bold, condensed-looking words need to read quickly at a glance.
The overall tone is forceful and energetic, with a forward-leaning stance that reads as active and competitive. Its dense silhouettes and compact counters create a confident, attention-grabbing voice suited to bold statements rather than quiet text.
The design appears intended to deliver a strong, modern display voice: compact, bold shapes with an oblique slant for motion and urgency, while maintaining clean sans construction and rounded forms for broad, contemporary appeal.
Spacing in the samples appears intentionally tight, reinforcing a packed, headline-oriented texture. The oblique angle and rounded geometry keep the heaviness from feeling rigid, balancing punch with a contemporary smoothness.