Sans Contrasted Asmis 9 is a light, narrow, high contrast, upright, normal x-height font.
Keywords: headlines, magazine, branding, packaging, posters, editorial, fashion, elegant, refined, contemporary, editorial voice, premium branding, modern elegance, display clarity, crisp, airy, calligraphic, tapered, sharp.
This typeface uses a restrained, modern skeleton with pronounced thick–thin modulation that feels drawn rather than purely geometric. Strokes taper into fine terminals, and many joins and curves resolve with subtle, sharpened points, giving the letters a crisp, slightly calligraphic finish. Counters are clean and open, while curves (notably in C, S, O, and the numerals) are smoothly controlled with a steady rhythm. The lowercase shows modest extenders and a tidy, compact color, with a single-storey a and g that keep the texture streamlined.
It works especially well for headlines and subheads in magazines, lookbooks, and web editorial layouts where contrast and sharp terminals can be appreciated. It also suits branding and packaging for premium goods, and poster typography where an elegant but modern voice is needed.
The overall tone is polished and editorial, combining elegance with a contemporary, minimal sensibility. Its sharp tapering and refined contrast suggest sophistication and a fashion-forward feel rather than casual neutrality.
The design appears intended to deliver a contemporary, refined display voice that nods to calligraphic contrast while staying clean and minimal. It prioritizes sophisticated shape, sharp finishing details, and a polished rhythm for editorial and brand-forward applications.
The capitals read as display-oriented with a poised, slightly dramatic silhouette, while the lowercase maintains clarity in running text through open counters and consistent spacing. Numerals follow the same contrast-driven logic, with rounded forms that look graceful in large sizes.