Sans Normal Osray 12 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'Geometria' by Brownfox, 'Hanley Pro' by District 62 Studio, and 'Interval Next' by Mostardesign (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, punchy, approachable, impact, approachability, modernity, simplicity, display strength, rounded, soft-cornered, compact, heavy, geometric.
A very heavy, rounded sans with soft-cornered geometry and largely monolinear strokes. Curves are broad and smooth, with wide bowls and closed, compact counters that keep the silhouette dense and high-impact. Terminals are mostly blunt with subtle rounding, and joins are clean and sturdy, producing an even, stable rhythm in text. Uppercase forms feel blocky and centered, while lowercase maintains clear, simple structures with single-storey shapes (notably the a and g) that reinforce a straightforward, modern construction.
Best suited for headlines, posters, and short, high-impact copy where bold silhouettes and rounded friendliness are desirable. It can work well for branding, packaging, and signage that needs to feel contemporary and accessible. For extended reading, it’s most comfortable at larger sizes or with generous tracking to preserve counter readability.
The overall tone is bold and approachable, combining a friendly softness with strong, attention-grabbing mass. Its rounded construction reads as contemporary and slightly playful, lending an upbeat, informal confidence. The weight and compact counters make it feel assertive without becoming sharp or aggressive.
The design appears intended as a modern, high-impact rounded sans that balances geometric simplicity with softened corners for warmth. It prioritizes strong presence and consistent rhythm over delicate detail, aiming for clarity and character in display-driven contexts.
At display sizes the generous curves and uniform stroke weight create strong, easily recognized word shapes. In tighter settings, the dense interiors and heavy joins can reduce interior clarity, so spacing and size choices matter for longer passages. Numerals are sturdy and rounded, matching the letterforms’ compact, high-contrast-in-silhouette look.