Sans Normal Admab 11 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'FS Industrie' by Fontsmith, 'Ordina' by Schriftlabor, and 'Bahn' and 'Sans Beam' by Stawix (names referenced only for comparison).
Keywords: ui labels, wayfinding, dashboards, brand systems, headlines, modern, clean, technical, efficient, corporate, emphasis, clarity, modernization, system typography, readability, oblique, geometric, monoline, rounded, open apertures.
A slanted, monoline sans with smooth, geometric construction and gently rounded curves. Uppercase forms are broad and steady, with clean joins and minimal modulation, while lowercase characters maintain a consistent rhythm and open counters. The numerals are simple and legible, matching the same stroke logic and slightly squared, contemporary proportions. Overall spacing feels even and controlled, supporting clear word shapes in continuous text.
Well suited for interface text, navigation, dashboards, and other informational design where an italic voice is needed for emphasis while staying highly legible. It also works for contemporary branding, packaging callouts, and headlines that benefit from a clean, forward-leaning sans.
The tone is modern and pragmatic, with a streamlined, engineered feel that reads as confident and straightforward. Its oblique stance adds momentum and a subtle sense of urgency without becoming expressive or calligraphic.
Likely designed as a workhorse oblique sans: neutral, space-efficient, and easy to read across sizes, offering a crisp italic companion for modern typographic systems.
Round letters like C, G, O, and Q show smooth elliptical bowls, while diagonal-heavy shapes (V, W, X, Y) emphasize the forward tilt. The lowercase set stays sturdy and utilitarian, favoring clarity over charm, and the figures echo the same restrained, functional style.