Sans Normal Bukop 7 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, editorial, branding, packaging, signage, clean, modern, friendly, neutral, approachable, legibility, versatility, approachability, clarity, humanist, rounded, open apertures, soft terminals, even rhythm.
A clean sans with gently rounded curves and a calm, even rhythm. Strokes are fairly uniform with subtle tapering in places, and terminals read as soft rather than sharply cut. Proportions feel balanced and moderately wide, with open counters and clear apertures that keep letters from clogging in text. The lowercase shows simple, single-storey forms and straightforward construction, while capitals stay smooth and slightly softened, lending a cohesive, easy-going texture across lines.
Works well for interface typography and product copy where clean readability is the priority. It also fits light branding, packaging, and wayfinding that benefits from a modern but friendly voice, and it holds together nicely in short paragraphs and multi-line settings.
The overall tone is contemporary and approachable, aiming for clarity without feeling clinical. Its softened shapes add warmth and a slightly informal, human touch while remaining restrained enough for general-purpose work.
The design appears intended as a versatile, everyday sans that prioritizes legibility and a smooth reading texture. Its softened terminals and open forms suggest an effort to feel welcoming while staying neutral enough to serve across many contexts.
Round letters (like C, O, S) keep a smooth, consistent curvature, and diagonals (V, W, X, Y) avoid harshness through measured joins and moderated angles. Numerals follow the same understated, readable styling, keeping the set visually uniform in mixed text.